The 10-Point Standards Self-Check

1. No unanswered 1–3★ review older than 14 days.

   Why it matters: guests read your reviews before they read your menu — silence on a bad one reads as agreement, not indifference.

2. A guest can complete a booking in under 90 seconds from a phone search.

   Why it matters: every extra tap or phone call is a guest who books somewhere else instead.

3. Your menu, with prices, is findable online in a couple of taps — not PDF-only, not behind a login.

   Why it matters: a hidden or missing menu is one of the most common reasons a guest never gets as far as booking.

4. Every guest is acknowledged — eye contact or a word — within 60 seconds of walking in.

   Why it matters: the guest decides how seriously you take them in that window, before a single plate has left the kitchen.

5. Allergen information is offered clearly, not an "ask a member of staff" dead end.

   Why it matters: it's a safety issue as much as a service one, and a confident answer builds trust fast.

6. Your opening hours on Google match the hours on your actual door.

   Why it matters: a guest who arrives to a locked door on a "we're open" listing rarely tries again.

7. Larger bookings (6+ covers) have some form of no-show protection — a card hold, a deposit, or a confirmation call.

   Why it matters: an empty table at that size is several turned-away bookings, not just one.

8. Your house wine or house coffee has been price-checked against at least 3 local comparators in the last 6 months.

   Why it matters: it's usually the most under-priced thing on the menu, and nobody notices until someone checks.

9. Your team can name and recommend at least 3 dishes on the menu, unprompted.

   Why it matters: a guest who asks "what's good?" and gets a shrug loses confidence in everything that follows.

10. Guests get an acknowledged thank-you or farewell on the way out, not a silent exit.

    Why it matters: the last sixty seconds shape the review they write when they get home as much as the first sixty did.

Tick the boxes above, then count your total out of 10.

Scoring yourself: count your "yes" answers out of 10. Anything below 8 suggests areas to investigate. Use these answers to prioritise a closer review with your team.

Want the full picture?

Turn the results into a plan

Discuss the gaps you have noticed with us. We’ll agree the scope of any assessment, the specialist support and the fee in a tailored proposal.

Prefer email? Write to [email protected] and we'll find a time.

Curious what a full assessment produces? See a fictional sample report.